As we are great believers in backing up reporting with data, when we take on any projects the first thing we look at is your web analytics. Many times, we come across a Google Analytics set up, where the account has been set up as a new profile under an existing Google Analytics account which [...]
Rethinking, Regenerating & Reacting to 2nd TEDx Nicosia – A personal perspective
Last year TEDx Nicosia started with a hugely moving account from a teacher, about his experience growing up during the Cyprus invasion and his efforts over the years in bringing the two communities back together, after so much conflict and pain. I think the only people in the room who were not moved (if there [...]
Google Reveals: How Search Works
Billions of questions and answers happen on a daily basis in Google but what happens in between? Today Google announced a new resource designed to answer all your questions on how the world’s most popular search engine works. The Inside Search site includes several interactive educational features that explain in simple terms how each part [...]
What were people searching for on Google during the Super Bowl?
As we already know, Super Bowl is a huge football event which happens every year in the United States and offers a great advertising opportunity for big companies with deep pockets! This year’s Super Bowl was not only filled with action but also with a 34-minute-long power outage which resulted into numerous funny Tweets during [...]
JPP Marketing Goes Gold!
This month Gold Magazine interviews our director Julia Papageorgiou to discuss how JPP Marketing was set up and more about what online marketing can do for businesses. Julia also discusses her role as an ambassador of female entrepreneurship for the European commission and her hopes for entrepreneurship in Cyprus. Read the full Gold Magazine Interview here.
KPMG Workshop For Entrepreneurs
On 6/10/2012, our director Julia Papageorgiou was invited to speak at the “Entrepreneurship Workshop” organised by Curveball Ltd and Rotary Aspelia Nicosia. The event was directed at young entrepreneurs seeking information and support for their ideas and business proposals. After a discussion on what entrepreneurship involves, opportunities which exist through local incubator programmes and how [...]
Our team of qualified individuals of Google Adwords in Cyprus is growing!
We are proud to announce that an additional member of our team has recently met the requirements to become a Google Adwords Qualified Individual. In addition to this, our company has also added further areas of specialisation to our certification in Google Adwords including display advertising, reporting and analysis, as well as search advertising, offering [...]
JPP Marketing presents Social Media at University of Cyprus
We were delighted to be invited last week to present at the University of Cyprus at an event organised for the Alumni Association on the 26th April 2012 in Nicosia. Our director Julia Papageorgiou presented some ideas for ways in which graduates and professionals can use social media platforms such as LinkedIn, Facebook, Twitter, Google [...]
10 Tips for Optimising your Google Adwords Campaigns
1. Keyword Research is not simple so don’t rush this process. Make sure enough time is taken to research your target market and that your research is done by someone who understands what words clients may be using to search for your product. You can identify opportunities that others are not competing on and get [...]
JPP Marketing Attends Google Travel Forum
On 2nd February 2012, we were delighted to be invited to attend the first ever Google Travel Forum in Greece. During this event, key Google executives from the Athens office gave insights into the growth of internet usage in particular with regards to travel and tourism. Attendance was much higher than anticipated with a full [...]
