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JPP Marketing presents Social Media at University of Cyprus

We were delighted to be invited last week to present at the University of Cyprus at an event organised for the Alumni Association on the 26th April 2012 in Nicosia. Our director Julia Papageorgiou presented some ideas for ways in which graduates and professionals can use social media platforms such as LinkedIn, Facebook, Twitter, Google […]

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10 Tips for Optimising your Google Adwords Campaigns

1. Keyword Research is not simple so don’t rush this process. Make sure enough time is taken to research your target market and that your research is done by someone who understands what words clients may be using to search for your product. You can identify opportunities that others are not competing on and get […]

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JPP Marketing Attends Google Travel Forum

On 2nd February 2012, we were delighted to be invited to attend the first ever Google Travel Forum in Greece. During this event, key Google executives from the Athens office gave insights into the growth of internet usage in particular with regards to travel and tourism. Attendance was much higher than anticipated with a full […]

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Long Tail Search Phrases

Using one or two words as a Search Phrase is quite good for a large amount of websites out there – it does not narrow down the target market too much, but it does not really specify it a great deal either. On the other hand, three or four word phrases in the Meta Data […]

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Effective Use of Social Media in Internet Marketing

Social Media is a blanket term used to cover a whole range of websites which allow interaction and networking and has become synonymous with services such as Facebook, Twitter, LinkedIn, Foursquare and forums. Many of these sites a great range of services with an enjoyable user experience, useful features as well as entertainment and are […]

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Measuring The Cost of Social Media

Analytics packages are constantly adapting, developing to take into account the many different actions that websites now need to track and measure. Social Media is one of these, which also now needs to prove contribution to the bottom line. Social media does not cost money to participate in, but developing your profile properly and professionally […]

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Bing: a new search engine for 2009

  The biggest news to hit search engine marketing this summer is definitely the arrival of Bing™, Microsoft’s new search engine replacing Live. The implications for SEO specialists are considerable, as everyone waits to see the effects on MSN rankings already achieved and tries to fathom how the algorithm will actually work. In these initial […]

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Why E-marketing?

As use of the internet continues to rise globally, companies are engaging more and more in online marketing. In December 2008 the total global internet audience (aged 15 above from home and work computers) surpassed one billion visitors according to the comScore World Metrix audience measurement service. Global online spending continues to rise with nearly […]

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Understanding SEO Basics

Search Engine Optimisation, also known as SEO, at the most basic level involves making your site more accessible to search engines, and therefore making you more visible to your existing and potential customers. There are ways to improve your ranking in the search engine results pages (SERPs) for your chosen keyphrases and when a company […]

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