Resources recommended by Julia Papageorgiou, Director of JPP Marketing
As an e-marketing consultant, it is important to keep up to date with the latest trends and innovations in this fast moving field to ensure that for our clients ,we provide working knowledge of the latest research and developments in technology and online trends for electronic communications and internet legislation.
Below are some of the links and resources which I find very useful:
www.davechaffey.com – Dave Chaffey is well known as an E-marketing guru. He is the author of several books on the subject and offers several e-newsletters all of which are highly recommended reading.
www.cim.co.uk – The Chartered Institute of Marketing, UK , the official website.
www.econsultancy.com – Community for digital marketing and ecommerce professionals. Offers reports, research and guides on digital marketing and ecommerce to help improve your internet marketing and ecommerce strategy with our expert resources.
www.emarketer.com - A highly respected provider of internet market statistics, news and reports.
www.useit.com/alertbox - Bi-weekly column by Dr. Jakob Nielsen, principal, Nielsen Norman Group on current Issues in web usability.
www.marketingsherpa.com - Resource that publishes useful news, case studies, and best practices data about internet and integrated marketing.
www.searchenginewatch.com - Search Engine Watch is the authoritative guide to search engine marketing (SEM) and search engine optimization (SEO), offering the latest news about search marketing.
www.searchengineland.com - Search Engine Land is a must read hub for news and information about search engine marketing and optimization.
www.sempo.org/ - SEMPO is a non-profit professional association working worldwide to increase awareness and promote the value of Search Engine Marketing worldwide.
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