For those companies wishing to develop their internet marketing as part of an integrated initiative, a detailed complete e-marketing strategy (including campaign action plans) can be devised and delivered to improve & raise awareness of your website.
JPP can advise and develop your strategy to effectively analyse, improve and promote your online presence from start to finish. As well as providing advice on your website design, analytics, search engine optimisation and social media strategy, a comprehensive emarketing plan will also be provided with the aim of achieving integration of your online and offline campaigns and plans.
JPP will also research and provide support in the following areas as part of this exercise:
- Offline marketing projects
- Online advertising campaigns including digital radio and TV where appropriate
- eCustomer Relationship Management (eCRM) recommendations on increasing online loyalty and retention, building better customer data and improving online service levels
- Email marketing campaigns
- Mobile/SMS campaigns
This project involves the creation of a comprehensive emarketing strategy plan designed to give you everything you need to fully appreciate, leverage and measure the impact of emarketing on your business.
