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| Social Media Optimisation |
Social Media Optimisation involves the use of Social Media tools such as Facebook, Twitter and blogs to raise your profile and encourage social networking with your clients.
As internet marketing is moving so quickly in the arena of social media, several Web 2.0 tools such as LinkedIn, YouTube, Facebook and Twitter provide businesses with a unique opportunity to connect with their customers. It is now more important to be seen ‘listening’ to your target customers rather sending them branding messages. These two way interactive media allow a conversation and dialogue to take place between a business and its clients.
The importance of social media marketing and the serious nature of it can be seen not only in the figures – 132.1 million unique visitors in June 2008 on Facebook, and 14 million photos uploaded to it daily, 6 hours of YouTube video footage uploaded every minute, over 43 million Professionals on LinkedIn, and a new member joining approximately every second, but also in the success stories. In November 2008, the success of the Obama US presidential campaign was largely attributed to its online campaigning especially for fundraising, as President Barack Obama’s team realised the power of social media and the impact it could have on the election results. The very different handling of social media by both candidates was a frequently highlighted issue in the online world.
JPP Marketing performs research into your online target markets’ presence on these tools to determine the best way for your business to have an appropriate presence to enable you to network with key partners or clients. Your business profiles on the various networks can then be set up in consultation with us, or by JPP if you prefer and then we will maximise traffic to these profiles. Once the process is completed, analysis and reporting will be provided on the campaign results.
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