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July 22, 2009

Measuring The Cost of Social Media

Analytics packages are constantly adapting, developing to take into account the many different actions that websites now need to track and measure. Social Media is one of these, which also now needs to prove contribution to the bottom line. Social media does not cost money to participate in, but developing your profile properly and professionally […]

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Bing: a new search engine for 2009

  The biggest news to hit search engine marketing this summer is definitely the arrival of Bing™, Microsoft’s new search engine replacing Live. The implications for SEO specialists are considerable, as everyone waits to see the effects on MSN rankings already achieved and tries to fathom how the algorithm will actually work. In these initial […]

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July 20, 2009

What is Social Media? By Marta Kagan – A Great Presentation

Social Media is confusing for many. Almost daily, I find I need to convince clients of the benefits of this medium to their business. The truth is, the internet has changed, it is no longer just another promotional vehicle for businesses to get their message out to the masses, and every business must adapt to […]

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