As an agency that has been offering Google AdWords services since 2010, our certification with Google has always been an important way for us to demonstrate expertise in this area and our commitment to keeping up to date with the latest innovations and features for our clients.
Earlier this week, Google announced a change to the way in which agency specialisations are demonstrated, and now offers a revised Google Partner badge designed to help clients better identify the right partner for their advertising needs.

Part of this change was Google also introducing a new badge, Premier Google Partner, designed to recognize highly experienced agencies managing a substantial portfolio and delivering great results. We are delighted to announce that JPP Marketing is one of the agencies that has been awarded this new Premier Google Partner status, which is identified by the red strip on our Partner badge.

For more information on these new changes, visit the official Google agency blog here:
https://agency.googleblog.com/2016/06/its-now-easier-than-ever-to-find-right_51.html?m=1

What is remarketing? Remarketing lets you show your ads to previous visitors of your website while they are browsing the web. You can use remarketing to match the right message to the right people at the right time. Remarketing offers you the opportunity to look “big” and can increase your brand visibility and brand recall.

At JPP Marketing, we use remarketing strategies in many of our client campaigns and we see great results in terms of growing brand recognition, conversion rates and return on investment from these types of campaigns.

There is a great new article out on MOZ about the benefits of Remarketing and why you should seriously consider using it in your online advertising mix. Enjoy!
http://moz.com/blog/remarketing-how-to-make-your-content-marketing-seo-up-to-7x-more-awesome

Many times, we come across a Google Analytics set up, where the account has been set up as a new profile under an existing Google Analytics account which also includes other websites, normally set up by either a website developer or an agency. We know this by checking in the source code, where very often we see a tracking code number ‘UA-6XXXXX1-35’which indicates you are profile number 35 on this analytics account.

Best practices with Google Analytics means that each website should have a completely NEW account, rather than a new profile, and that ownership and administration of this entire analytics account should be with you, the client, not the developer or any agency. This is important as it ensures that you own your website data – something which is essential if you ever need to change developer or agency for example but also more importantly, in order to allow you access to administrator features of Analytics. If you are set up as a profile, you will probably only have read-only user access.

If you are granted administrator access on a profile under their main account, this means that you will be able to see ALL profiles under the main analytics account, including other websites, rather than your website’s data only. Clearly this raises confidentiality issues so this is unlikely to be done, and it is, then you should be worried – as if you can see other website’s data, then they can probably see yours too!

Some of the features which you cannot access without Administrator Access on Google Analytics include:

• Connecting your account with Google Adwords for reporting cost data directly into analytics
• Connecting with Google Webmaster Tools for better reporting on SEO issues such as SEO queries, rankings
• Ability to add more users to view your analytics reports
And most important of all….
• Setting up goals for tracking conversions

Google Analytics goals can help you to track any enquiries or sales received via forms submitted on your site, or received on email. This allows you to better understand which marketing channels and activities are delivering results.
By configuring goals in your analytics, you will know which email newsletters, ads and campaigns bring direct results in terms of new business, additional leads, enquiries and also revenue, directly in Google Analytics. Before you carry out any SEO, PPC, social media or paid advertising techniques, we feel it’s very important that goals are configured on your site in order to measure and evaluate the results of the actions you take.

So, to sum up: We would strongly recommend that you ensure that you have your own analytics account for your website as opposed to a new profile on an existing account and always, always ensure that you have full Administrator level access. So that your website data is owned by YOU.