Advanced Web Analytics

Web Analytics Agency

Web analytics is a much-underutilised area, especially in Cyprus, and in most cases where analytics data is available, it is not always configured to provide the most valuable information which can affect the bottom line. If you do have a website, it is important to understand how it is being used and who is accessing it, how you are being found and where your potential clients are coming from.

Working with you, JPP Marketing web analytics consultants will provide a diagnosis of your website performance with detailed traffic analysis and practical steps to quickly improve your results.

During an in-depth review of your site usage, you will be provided with a breakdown and conclusions (based on comparison of past and also against benchmarks of other sites in your industry) of your site performance.

This will allow you to better understand:

  • How usage of your site differs across geographic markets, and which resources are valuable so you can add more of them
  • Which traffic sources provide better conversion so that you can better allocate and optimise your online marketing budgets
  • What keywords you are being associated with and found on via the search engines.

JPP Marketing provides support and set up of web analytics including configuration of success metrics and conversion tracking, to enable businesses to effectively measure which marketing campaigns are delivering real results for the business.

We have experience with Google Tag Manager and we can install it on your website in order to configure Google Analytics and set up goals and events.

 

Goals and Events in analytics can help to track any enquiries received on email or via an enquiry form from the website or any purchases made. This will help to track which paid ads, actions and campaigns bring direct results in terms of sales or enquiries, directly in Google Analytics. Also, any email newsletters sent out will be able to be tracked in terms of effectiveness.

Specifically, Goal/Event tracking can be used to track useful interactions like:

  • Clicks on email addresses
  • Clicks to important links for your business such as Enquiry Forms, Buy now links, App store links, External links etc.
  • Newsletter subscriptions
  • Social sharing events
  • Ecommerce tracking
  • Form submissions
  • Site search queries
  • Scroll depth
  • PDF downloads
  • Engagement metrics such as pages/visit and time on site.
  • Video interactions such views, play time, stop/pause clicks

Configurations are done mainly via Google Tag Manager and Google Analytics but we can also use JavaScript on-page coding if needed.

Spam filtering is also provided to ensure that all traffic data are clean. Spam referrals and ghost referrals are all around the web and consume a significant part of the recorded traffic in Google Analytics. We are able to remove these by configuring filters to remove spam sources.

Consulting services can also be provided to help track and measure the success of campaigns such as print advertisements, marketing email campaigns and banner ad campaigns on other websites.

We can become your dedicated Google Analytics consultants.

Drop us an email at info@www.jppmarketing.com or call us at +357 25368222