Remarketing is one of the most powerful-tools in online display advertising nowadays. Remarketing gives you the chance to bring back potential customers with targeted ads and tailored offers and drive them to convert.
What is remarketing? Remarketing lets you show your ads to previous visitors of your website while they are browsing the web. You can use remarketing to match the right message to the right people at the right time. Remarketing offers you the opportunity to look “big” and can increase your brand visibility and brand recall.
At JPP Marketing, we use remarketing strategies in many of our client campaigns and we see great results in terms of growing brand recognition, conversion rates and return on investment from these types of campaigns.
There is a great new article out on MOZ about the benefits of Remarketing and why you should seriously consider using it in your online advertising mix. Enjoy!