Video advertising campaigns have massive potential for a brand in terms of reaching, engaging and acquiring new potential customers globally.
Google’s video platform YouTube is the second largest search engine in the world with over one billion global users who together watch hundreds of millions of hours’ worth of videos every day, generating billions of views.
Video advertising allows you to select your precise target audience by gender, age, interests and location and your ad can show up across multiple devices such as smartphones, tablets, game consoles and computers.
A video ad is an interactive and engaging way for a brand to communicate its message to people on the web, where and when it matters, in order to encourage them to click through to their website.
YouTube TrueView Advertising
- Using YouTube’s TrueView In-stream video adverts which can appear before, during or after a YouTube video, an advertiser is only charged when at least 30 seconds of the ad (or the entire ad if it is less than 30 seconds) or interacts with the video. This reduces wastage on viewers who skip the ad, as this costs the advertiser nothing. Viewers can choose to skip the video ad after 5 seconds without the advertiser getting charged.
- YouTube’s Video Discovery ads can appear next to YouTube videos or in YouTube search results, and an advertiser only pays for the advert when someone clicks on it, helping advertisers to increase awareness but pay only when it results in a desired action.
- Bumper ads are short, non-skippable video ads that can appear before, after or during a video. Bumper ads are up to 6-seconds length and can be utilized to raise brand awareness in a cost-effective way.