July 20, 2009

What is Social Media? By Marta Kagan – A Great Presentation

Social Media is confusing for many. Almost daily, I find I need to convince clients of the benefits of this medium to their business. The truth is, the internet has changed, it is no longer just another promotional vehicle for businesses to get their message out to the masses, and every business must adapt to […]

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April 8, 2009

Why E-marketing?

As use of the internet continues to rise globally, companies are engaging more and more in online marketing. In December 2008 the total global internet audience (aged 15 above from home and work computers) surpassed one billion visitors according to the comScore World Metrix audience measurement service. Global online spending continues to rise with nearly […]

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Understanding SEO Basics

Search Engine Optimisation, also known as SEO, at the most basic level involves making your site more accessible to search engines, and therefore making you more visible to your existing and potential customers. There are ways to improve your ranking in the search engine results pages (SERPs) for your chosen keyphrases and when a company […]

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April 4, 2009

Advanced Web Analytics

Analytics used to be reserved only for larger companies with the budget available for the considerable investment required in order to install web analytics to enable measurement of website performance. With the recent advent of more sophisticated free services such as Google analytics, this is now a thing of the past. Every website can be […]

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